WPP Media launches AI-driven tool to push beyond ID-based targeting

Open Intelligence combines artificial intelligence with customized media models to predict audience behavior by leveraging data from 75 markets.

By Sara Karlovitch • June 5, 2025

GroupM becomes WPP Media as holding company prepares for future

The rebranding, first reported last month, is expected to impact about 40% to 45% of the media company’s 40,000-strong workforce.

By Aaron Baar • June 2, 2025

Droga departs Accenture Song CEO post at fluid moment for creativity

The decision marks the close of a chapter for an industry trailblazer whose agency, Droga5, was the cornerstone of Accenture’s bet on creativity. 

By Peter Adams • May 28, 2025

Amazon bolsters ad business with InfoSum, Magnite partnerships

The tie-ups put the spotlight on CTV and first-party data as the e-commerce giant’s advertising offering grows at a faster pace than rivals. 

By Aaron Baar • May 27, 2025

Publicis acquires Captiv8 as influencer marketing ambitions expand

Following its purchase of Influential last year, the agency is fortifying its creator network and technology offering in areas like social commerce. 

By Peter Adams • Updated May 22, 2025

Roblox brings the mall to the metaverse, and vice versa

Fenty Beauty, The Weeknd and Paramount are among the marketers testing new ways to merge virtual and physical shopping experiences and sales. 

By Aaron Baar • May 19, 2025

YouTube spotlights how brands can own cultural moments at ad showcase

A star-studded Brandcast unveiled a deeper NFL partnership, new sponsorship offerings and contextually relevant ads powered by Gemini AI.

By Peter Adams • May 15, 2025

PubMatic brings generative AI to media buying platform

The platform combines proprietary supply-side intelligence with artificial intelligence-powered buying tools to streamline the media buying process.

By Aaron Baar • May 12, 2025

CMOs stretch static budgets further, with downsides for agencies: report

Improved sophistication with tools like generative AI is leading 39% of CMOs to consider agency budget cuts and reductions in labor spending.

By Peter Adams • May 12, 2025

Tubi pitches products, partnerships designed for specific ad verticals

Fox’s AVOD service positioned itself as purpose-built for streaming advertising and announced an expanded partnership with Amazon around retail media.

By Chris Kelly • May 7, 2025

Google adds retail media data to YouTube ads, beefing up pitch to brands

Costco, Intuit, Regal Cinemas and United Airline’s Kinective Media support a Display & Video 360 program that aims to wed shopper and brand campaigns.

By Peter Adams • May 6, 2025

Brands’ appetite wanes for creative risk-taking, per Lions research

Weak customer insights and a lag in the reaction time to cultural moments are key reasons why marketers struggle to be boldly creative.

By Aaron Baar • May 5, 2025

Inside Universal Ads’ plan to reach the next 100K buyers of TV ads

Launched in January, Comcast’s self-service platform powered by FreeWheel has grown its list of publisher and tech partners ahead of the upfronts.

By Chris Kelly • May 5, 2025

Circana hires Kroger retail media exec for newly created role

Cara Pratt will oversee retail and media strategies as the company’s president of global retail and media beginning later this month.

By Peyton Bigora • May 5, 2025

Publicis acquires Adopt to strengthen connection to sports culture

The four-year-old upstart founded by Nike veterans has worked with brands and athletes including Lululemon and Anthony Edwards.

By Peter Adams • April 30, 2025

EDO extends data interoperability for TV outcomes measurement

Advertisers can optimize media outreach with third-party audience planning tools by analyzing ad-driven consumer behavior.

By Aaron Baar • April 28, 2025

WPP CEO says tariffs will ‘undoubtedly’ impact ad-spending plans

Mark Read dismisses the notion that there was a “pull forward” in investments in Q1 but acknowledges tariffs could hit some clients hard.

By Peter Adams • April 28, 2025

Gopuff enhances in-house ads platform with new incrementality solutions

The measurement tools, launched with Koddi, were tested in a pilot program that saw incremental purchases per user increase over 40% on average.

By Aaron Baar • April 24, 2025

Do the upfronts still matter?

The annual ad-buying bonanza can’t survive on nostalgia and sports alone and needs to modernize, says Juice Media CEO Mark Zamuner.

By Mark Zamuner • April 23, 2025

OpenAP’s TV network owners push ahead on interoperable streaming ads

The firm’s new identity solution undertakes data privacy considerations for premium video ads in a multiscreen environment.

By Aaron Baar • April 21, 2025

Publicis remains confident even as marketers’ tariff anxiety rises

The group upheld 2025 growth expectations, believing its end-to-end marketing offerings and new business wins will offset potential spending cuts. 

By Peter Adams • April 16, 2025

Google Cloud touts new AI tools to simplify marketing, customer experience

At Google Cloud’s Next ‘25 conference, the tech giant will lay out innovations that speak to how brands and agencies can use artificial intelligence.

By Chris Kelly • April 9, 2025

WPP inches away from legacy ID solutions with InfoSum acquisition

The deal ramps up the holding group’s AI-powered data and identity capabilities at a time of widespread signal loss for marketers. 

By Aaron Baar • April 7, 2025

Domino’s expands remit of AOR WorkInProgress after campaign wins

The independent shop behind Domino’s popular Emergency Pizza promotion has been named social AOR as brands ramp up work around creators. 

By Peter Adams • April 7, 2025

How Kellanova’s clean room is improving targeting and lifting sales

The CPG marketer reworked creative and media plans to help turn around Special K in the U.K. and is using the same approach for brands like Pringles.

By Chris Kelly • April 3, 2025