Airbnb names new CMO on tails of major platform overhaul

Former Meta and Apple executive Rebecca Van Dyck is taking the reins as the company pushes further into travel services and experiences.

By Peter Adams • June 6, 2025

Equinox names new CMO to grow luxury fitness chain’s brand awareness

The brand is looking to boost membership acquisition and loyalty amid stiffer competition and plans to open dozens of new locations.

By Peter Adams • June 5, 2025

Chipotle’s brand chief on turning up the heat where brand meets culture

The chain plans to meaningfully ramp up marketing spend as it seeks to bounce back from its first same-store sales decrease since the pandemic.

By Chris Kelly • June 5, 2025

How Stitch Fix’s brand platform is helping drive transformation

CMO Debbie Woloshin speaks about artificial intelligence and staying agile in her first interview since joining the apparel company.

By Chris Kelly • May 29, 2025

Why El Pollo Loco’s rebrand invites diners to ‘Get Loco’

CMO Jill Adams shares how a new tagline serves as a call-to-action and a play to engage with consumers around their passions.

By Chris Kelly • May 22, 2025

Why McCain Foods made an AR mobile game to teach regenerative farming

The company’s first global campaign for its frozen fries was designed to make sustainability more easily digestible, explains CMO Christine Kalvenes.

By Jessica Deyo • May 22, 2025

How Lenovo’s CMO balances B2C and B2B marketing in the age of AI

Emily Ketchen discusses bringing artificial intelligence into the marketing organization and how to stay agile during periods of macro pressure.

By Chris Kelly • May 21, 2025

Chili’s CMO on how ‘culture pops’ supercharge the chain’s sales

The casual dining chain’s executives have cited marketing as a key factor behind two straight quarters of same-store sales growth of more than 31%.

By Chris Kelly • May 20, 2025

How the WNBA is building on a breakthrough season with fans, brands

As the 2025 season begins, CMO Phil Cook details the insights behind a new campaign and how the league is partnering with brands like Skims.

By Chris Kelly • May 16, 2025

Why Airbnb booked a social-first campaign for its experiences relaunch

Global Head of Marketing Hiroki Asai explains how the company is replanting the flag around the platform's vision for travel with a new ad and app refresh.

By Chris Kelly • May 13, 2025

CMOs stretch static budgets further, with downsides for agencies: report

Improved sophistication with tools like generative AI is leading 39% of CMOs to consider agency budget cuts and reductions in labor spending.

By Peter Adams • May 12, 2025

How Unrivaled built brand partnerships that are more than logo slaps

Sponsors including Samsung Galaxy, Under Armour and Wayfair delivered real value during the first year of the women’s 3-on-3 basketball league.

By Chris Kelly • May 12, 2025

‘For every AI, there’s an NFT’: Burger King’s ex-CMO shares lessons learned

Pat O’Toole, now chief marketer at youth-enrichment company Unleashed Brands, explains how the CMO role continues to evolve.

By Chris Kelly • May 8, 2025

Why 818 Tequila tapped a NASCAR driver to accelerate cultural marketing

CMO Kathleen Braine explains how partnering with trailblazing driver Toni Breidinger helps boost the reach of the Kendall Jenner-founded brand.

By Chris Kelly • April 30, 2025

Peloton CMO departs as fitness brand shakes up marketing group

Lauren Weinberg oversaw initiatives including a campaign that tried to appeal to millennial men through a partnership with the NFL’s Watt brothers. 

By Peter Adams • Updated April 24, 2025

Zaxbys’ CMO on breaking through the chicken category with ‘sauce’

The chain’s first work from Goodby Silverstein & Partners introduces a brand character that speaks to both signature sauces and cool charisma.

By Chris Kelly • April 23, 2025

Snap names first CMO in 2 years in lead-up to advertising showcase

Grace Kao, who recently joined Snap, is taking over marketing leadership from Chief Creative Officer Colleen DeCourcy, who will depart later this year.

By Peter Adams • April 17, 2025

Inside BodyArmor’s new visual identity and largest campaign to date

The Coca-Cola-owned beverage aims to separate itself from a crowded category with a bold new look and ads that ask consumers to “Choose Better.”

By Chris Kelly • April 17, 2025

Lovesac taps Crocs veteran as first chief brand and marketing officer

As chief marketing officer at the footwear brand, Heidi Cooley helped drive profitability and turn the brand “into a cultural zeitgeist.”

By Howard Ruben • April 15, 2025

How Dude Wipes cleans up with poop humor as its marketing evolves

CMO Ryan Meegan discusses the brand’s “secret sauce” to going viral and recent collaborations with the NHL and Professional Bowlers Association.

By Chris Kelly • April 15, 2025

Burger King poaches Applebee’s CMO to build on modernization plan

Joel Yashinsky is tasked with driving an expansive Reclaim the Flame strategy that has produced viral marketing like the Whopper jingle. 

By Peter Adams • April 14, 2025

How JCPenney’s new brand positioning is subverting consumer expectations

“Anonymous Ads” was created and executed by new appointments Mischief and VaynerMedia, and helps the brand address a “sea of sameness” in retail.

By Chris Kelly • April 10, 2025

Subway hires CMO from PepsiCo beverages to lead global marketing

Greg Lyons, who left the Pepsi owner late last month, will join Subway as it shifts its creative account to Publicis Groupe’s Leo New York.

By Peter Adams • April 9, 2025

How CMOs can stay reactive as Trump tariff chaos threatens budgets

Industry decision-makers must embrace a willingness to scrap some of their plans and reassess what makes commercial sense, analysts say.

By Peter Adams • April 4, 2025

Marketers are moving at the speed of culture — but can they define it?

Culture has become a central part of brand strategy for companies like Diageo even as definitions remain fuzzy, executives said at an event on April 2.

By Peter Adams • April 3, 2025